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    MSU戰略傳播:一位研究生的自述

    發布時間:2017-12-24 作者: 瀏覽次數:


    臉書帖子改變了我的人生

    凱特林?

    作為一名90后,我一直對科技和通過互聯網與人們聯系很感興趣。從AIM和Myspace到Twitter和Instagram,我沉浸在每個社交平臺中,以一個生靈活現的在線人物與我的同齡人互動。


    快進到我的研究生生活。我當時正在尋求一個變化,我想把自己的激情投入到社交媒體中,使其成為我的職業生涯。在獲得政治學學士學位之后,我覺得需要一些幫助才能實現我的夢想。臉書的一個帖子改變了我的人生。


    2016年9月,我在瀏覽Facebook,看到我的朋友分享的一個關于Valeta Wensloff的鏈接,后來我發現,她就是密歇根州立大學戰略傳播的“神仙教母”。


    與Valeta見面前,我非常緊張,但在進入她綠藍色的辦公室之后,很快輕松下來。當時,戰略傳播碩士班還在初創階段,她詳細介紹了這個項目的方方面面。有社交媒體和數字設計課程,有戰略思維課程,也有危機傳播課程。這個碩士班的確令我心曠神怡,當天我就提交了申請,很快就被錄取了。


    轉眼我已進入戰略傳播網絡碩士班的第三學期了,我一直對這個項目稱贊不已。到目前為止所修的課程,大大提高了我在各種數字平臺上有效傳播與交流的能力。


    網絡課程讓新生開始有些膽怯,但是很快你會發現,全職學的確可以工作、學習兩不誤。授課的教授和業界專家全心關注每一位學員,為我們修好每門課可謂盡心盡力。


    有人經常問我,網絡課程是否缺乏面對面上課的互動。我覺得,參加這個項目的學員通過互聯網比我們在課堂有著更多的聯系。我們通過留言板和Facebook組群隨時交流,在網絡空間中完成小組作業。雖然我們的同學們來自東西海岸,但是總能及時解答每位同學的疑問。


    參加這個項目以來,我扮演了一個新的傳播角色。我知道,如果沒有我在這個項目中獲取的知識技能,我就不可能獲得這個角色、也不可能扮演好這個角色。向前看,我很高興看到還有很多東西可以學習,但是我也有些難過,因為我很快就要完成了這個使我終身受益的戰略傳播項目。


    去年9月份見到的那份Facebook帖子給我的生活帶來這么大變化,有多少人可以這么說呢?


    寫于2017年10月31日


    How One Facebook Post Changed My Life


    Kaitlin Nye


    As a twenty-something born in the early 90s, I have always been interested in technology and connecting with people over the internet. From AIM and Myspace to Twitter and Instagram, I immersed myself in each platform, creating an online persona to interact with my peers.


    Fast forward to my post-graduate life. I was looking for a change and I wanted to take my passion for social media and make it a career. However, with a bachelor’s degree in political science, I was going to need some help to make my dream a reality. Enter a life changing Facebook post.


    In September 2016, I was skimming Facebook and a friend of mine posted a link to Valeta Wensloff, or as I would come to find out, the Strategic Communication Fairy Godmother.


    I was nervous to meet with Valeta, but after stepping into her turquoise office, I immediately felt at home. The program was still in development, but she filled me in on what was offered. A course on social media and digital design, one on strategic thinking, another on how to communicate when faced with a crisis. I was hooked. I applied to the program that day, just hours after speaking with Valeta, and was accepted soon after.


    I am now in my third semester of the Strategic Communication Online Master’s program and I have never stopped singing its praises. The course work I have taken thus far has drastically improved my ability to communicate effectively across digital platforms.


    While intimidating at first, the online classes make working full- time with a full course load manageable. The professors and communication professionals who teach the courses are deeply invested in each of us and strive for our overall success.


    I am often asked if I miss the connection of taking an in-person class, and to that I respond that I feel the participants in this program are more connected over the internet than we would be in a lecture hall. We connect over message boards and a Facebook group, completing group projects in cyberspace. We are spread out from coast to coast, but are always available to answer a fellow classmate’s question.


    Since beginning this program, I have started in a new communications role, one that I know I wouldn’t have been hired for or been able to do without the knowledge I have gained in this program. Moving forward, I am excited to see what is in store, but I am also sad that I am rushing towards the end of a program that has helped me so much.


    My life has changed thanks to a Facebook post I came across on that September day. How many people can say that?


    October 31, 2017



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